So whether you use Facebook, LinkedIn, Twitter, or YouTube, your bank or credit union should also use the equal housing lender statement or the sign on your cover photo itself. And if someone is visiting your social media profile, your cover photo, up at the top, really is the first page of that advertisement where you then promote products and services later on down the line. Now, why is that? You see, the law says that you have to put your disclosures on the first page of an advertisement. You should also put the statement on the cover photo of your social media profiles. And trust me, no one wants to do that because there are really expensive penalties.īut that’s not the only place where you have to put the equal housing lender disclosure. It can either be in the text of the post itself, or you can use the equal housing lender sign in the imagery like the photo or the video of the ad, but it must appear on the post itself, or you can violate the Fair Housing Act. The first thing is that if you have an ad or a post that promotes a real estate related product you have to use the equal housing lender disclaimer on that specific post. There are two things that your bank or credit union needs to do to comply with the Fair Housing Act when promoting these products and services on social media: Fair Housing Act on Social Media Posts We’ve been promoting mortgages at our credit union or our bank for years.” But you may not know how this law applies to social media. This looks like a little house with an = sign in it that says Equal Housing Lender, or Equal Housing Opportunity, or uses that language “Equal Housing Lender” in the text of our advertisement.Īt this point, I am sure you are thinking “Ethan, I know this. And we do that by putting the official Fair Housing Act sign on our advertisements. Every time a bank or credit union promotes a real estate related product, we know we have to comply with the Fair Housing Act. Fair Housing Act Compliance on Social MediaĪs a social media attorney for the banking industry, I’m here to teach you how to comply with the Fair Housing Act when using social media. The question is how can you achieve in social media compliance for banks or social media compliance for credit unions when it comes to the Fair Housing Act when promoting mortgages or other real estate related products? Let’s get to the bottom of it. If your bank or credit union promotes real estate related products, you know you have to comply with the Fair Housing Act.
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